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This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Ideal for readers interested in business leadership & management.
Title: Managing Global Strategy
Format: Hardback Book
Release Date: 22 Oct 2020
Author: William H. A. Johnson
Sku: 3373850
Catalogue No: 9780367468552
Category: Business Leadership & Management
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