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This book details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interaction with developed nations.
Ideal for readers interested in business leadership & management.
Title: Global Strategy
Format: Paperback Book
Release Date: 27 Jul 2016
Author: Vinod Jain
Sku: 3373703
Catalogue No: 9781138844247
Category: Business Leadership & Management
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