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Planning the Corporate Reputation (RLE Marketing)

Vic Markham
Paperback Book  |  Business Leadership & Management  |  17 Dec 2015
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Planning the Corporate Reputation (RLE Marketing)/Product Detail/Business Leadership & Management
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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

Title: Planning the Corporate Reputation (RLE Marketing)

Format: Paperback Book

Release Date: 17 Dec 2015

Author: Vic Markham

Sku: 3373642

Catalogue No: 9781138994973

Category: Business Leadership & Management

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