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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
Ideal for readers interested in business leadership & management.
Title: Planning the Corporate Reputation (RLE Marketing)
Format: Paperback Book
Release Date: 17 Dec 2015
Author: Vic Markham
Sku: 3373642
Catalogue No: 9781138994973
Category: Business Leadership & Management
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