This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavours and how sport influences innovation in other industries. This interdisciplinary book will be appealing to entrepreneurship, innovation and sport management scholars, students and practitioners.