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Global Advertising, Attitudes, and Audiences

Tony Wilson
Hardback Book  |  Business Leadership & Management  |  21 Oct 2010
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Global Advertising, Attitudes, and Audiences/Product Detail/Business Leadership & Management
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This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

Title: Global Advertising, Attitudes, and Audiences

Format: Hardback Book

Release Date: 21 Oct 2010

Author: Tony Wilson

Sku: 3373488

Catalogue No: 9780415875974

Category: Business Leadership & Management

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