Incorporating principles of lean manufacturing and the rules and behaviors of structured innovation into the development process, innovative lean development unleashes the creativity of all involved in developing new products, services, or processes; speeds development; and leads to higher quality. Applying its principles, the authors have helped teams cut development time in half and increase speed to market, while delivering award-winning quality solutions. In this book, they share those examples while providing a road map that all companies can follow to reach a lean development culture.