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The rise of the Internet as the first choice for retail shoppers presents new challenges for retailers and suppliers. This book details how information technology evolved to play such a role in retail supply chain networks, how this has impacted supply chain networks, and how this has changed service operations. The first part of the text addresses information technology in relation to service and retail industries. The second part covers how the new supply chain dynamics impacts traditional service and retail delivery, the costs involved, the impacts on customer service, and customer expectations. The third part presents case studies of how different retailers meet challenges.
Ideal for readers interested in business leadership & management.
Title: Internet Retail Operations
Format: Hardback Book
Release Date: 19 Jul 2011
Author: Timothy M. Laseter
Sku: 3373371
Catalogue No: 9781439800911
Category: Business Leadership & Management
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