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Brand Management

Tilde Heding
Paperback Book  |  Business Leadership & Management  |  20 May 2020
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Description Details
Brand Management/Product Detail/Business Leadership & Management
$72.79  was $90.99

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This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Title: Brand Management

Format: Paperback Book

Release Date: 20 May 2020

Author: Tilde Heding

Sku: 3373338

Catalogue No: 9780367172589

Category: Business Leadership & Management


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