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Strategic Marketing for High Technology Products

Thomas Fotiadis
Paperback Book  |  Business Leadership & Management  |  14 Aug 2020
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Strategic Marketing for High Technology Products/Product Detail/Business Leadership & Management
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This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

Title: Strategic Marketing for High Technology Products

Format: Paperback Book

Release Date: 14 Aug 2020

Author: Thomas Fotiadis

Sku: 3373282

Catalogue No: 9780367591113

Category: Business Leadership & Management

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