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Marketing and the Customer Value Chain

Hardback Book  |  Business Leadership & Management  |  01 Mar 2022
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Marketing and the Customer Value Chain/Product Detail/Business Leadership & Management
$346.99

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This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.

Title: Marketing and the Customer Value Chain

Format: Hardback Book

Release Date: 01 Mar 2022

Type: Thomas Fotiadis

Sku: 3373279

Catalogue No: 9781138394476

Category: Business Leadership & Management

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