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Trademarks, Brands, and Competitiveness

Teresa Da Silva Lopes
Paperback Book  |  Business Leadership & Management  |  05 Jun 2013
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Trademarks, Brands, and Competitiveness/Product Detail/Business Leadership & Management
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Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

Title: Trademarks, Brands, and Competitiveness

Format: Paperback Book

Release Date: 05 Jun 2013

Author: Teresa Da Silva Lopes

Sku: 3373197

Catalogue No: 9780415635738

Category: Business Leadership & Management

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