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Facets of Corporate Identity, Communication and Reputation

Tc Melewar
Hardback Book  |  Business Leadership & Management  |  10 Apr 2008
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Facets of Corporate Identity, Communication and Reputation/Product Detail/Business Leadership & Management
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Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.

Title: Facets of Corporate Identity, Communication and Reputation

Format: Hardback Book

Release Date: 10 Apr 2008

Author: Tc Melewar

Sku: 3373179

Catalogue No: 9780415405270

Category: Business Leadership & Management

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