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Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.
Ideal for readers interested in business leadership & management.
Title: Facets of Corporate Identity, Communication and Reputation
Format: Hardback Book
Release Date: 10 Apr 2008
Author: Tc Melewar
Sku: 3373179
Catalogue No: 9780415405270
Category: Business Leadership & Management
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