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Managing Cultural Joint Ventures

Tanja Johansson
Paperback Book  |  Business Leadership & Management  |  26 Aug 2024
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Managing Cultural Joint Ventures/Product Detail/Business Leadership & Management
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This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

Title: Managing Cultural Joint Ventures

Format: Paperback Book

Release Date: 26 Aug 2024

Author: Tanja Johansson

Sku: 3373158

Catalogue No: 9781032374758

Category: Business Leadership & Management

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