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Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
Ideal for readers interested in business leadership & management.
Title: Influencer
Format: Paperback Book
Release Date: 30 Dec 2020
Author: T. Bettina Cornwell
Sku: 3373113
Catalogue No: 9780367468491
Category: Business Leadership & Management
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