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Influencer

T. Bettina Cornwell
Paperback Book  |  Business Leadership & Management  |  30 Dec 2020
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Influencer/Product Detail/Business Leadership & Management
$79.19  was $98.99

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Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

Title: Influencer

Format: Paperback Book

Release Date: 30 Dec 2020

Author: T. Bettina Cornwell

Sku: 3373113

Catalogue No: 9780367468491

Category: Business Leadership & Management

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