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Corporate Branding

T C Melewar
Hardback Book  |  Business Leadership & Management  |  30 Apr 2015
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Corporate Branding/Product Detail/Business Leadership & Management
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A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. This book is an essential read for any branding student or interested professional.

Title: Corporate Branding

Format: Hardback Book

Release Date: 30 Apr 2015

Author: T C Melewar

Sku: 3373110

Catalogue No: 9780415721110

Category: Business Leadership & Management

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