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Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
Ideal for readers interested in business leadership & management.
Title: Building Corporate Identity, Image and Reputation in the Digital Era
Format: Hardback Book
Release Date: 30 Jul 2021
Author: T C Melewar
Sku: 3373108
Catalogue No: 9780367531232
Category: Business Leadership & Management
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