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Strategic Management and Online Selling

Susanne Royer
Paperback Book  |  Business Leadership & Management  |  02 Nov 2012
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Strategic Management and Online Selling/Product Detail/Business Leadership & Management
$77.59  was $96.99

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This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

Title: Strategic Management and Online Selling

Format: Paperback Book

Release Date: 02 Nov 2012

Author: Susanne Royer

Sku: 3373048

Catalogue No: 9780415652001

Category: Business Leadership & Management


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