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Strategic Management and Online Selling

Susanne Royer
Hardback Book  |  Business Leadership & Management  |  05 May 2005
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Strategic Management and Online Selling/Product Detail/Business Leadership & Management
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This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

Title: Strategic Management and Online Selling

Format: Hardback Book

Release Date: 05 May 2005

Author: Susanne Royer

Sku: 3373047

Catalogue No: 9780415349949

Category: Business Leadership & Management


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