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Visual Identity

Susan Westcott Alessandri
Paperback Book  |  Business Leadership & Management  |  15 Oct 2009
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Visual Identity/Product Detail/Business Leadership & Management
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A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

Title: Visual Identity

Format: Paperback Book

Release Date: 15 Oct 2009

Author: Susan Westcott Alessandri

Sku: 3373045

Catalogue No: 9780765622679

Category: Business Leadership & Management

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