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A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.
Ideal for readers interested in business leadership & management.
Title: Visual Identity
Format: Paperback Book
Release Date: 15 Oct 2009
Author: Susan Westcott Alessandri
Sku: 3373045
Catalogue No: 9780765622679
Category: Business Leadership & Management
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