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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
Ideal for readers interested in business leadership & management.
Title: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Format: Paperback Book
Release Date: 11 Dec 2015
Author: Stuart St P Slatter
Sku: 3372964
Catalogue No: 9781138971363
Category: Business Leadership & Management
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