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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Stuart St P Slatter
Hardback Book  |  Business Leadership & Management  |  22 Aug 2014
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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)/Product Detail/Business Leadership & Management
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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Title: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Format: Hardback Book

Release Date: 22 Aug 2014

Author: Stuart St P Slatter

Sku: 3372963

Catalogue No: 9781138793521

Category: Business Leadership & Management


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