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This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
Ideal for readers interested in business leadership & management.
Title: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
Format: Hardback Book
Release Date: 22 Aug 2014
Author: Stuart St P Slatter
Sku: 3372963
Catalogue No: 9781138793521
Category: Business Leadership & Management
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