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Innovation and Internationalisation

Stuart Orr
Paperback Book  |  Business Leadership & Management  |  26 Sep 2019
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Innovation and Internationalisation/Product Detail/Business Leadership & Management
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This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

Title: Innovation and Internationalisation

Format: Paperback Book

Release Date: 26 Sep 2019

Author: Stuart Orr

Sku: 3372958

Catalogue No: 9780367375607

Category: Business Leadership & Management

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