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This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
Ideal for readers interested in business leadership & management.
Title: Innovation and Internationalisation
Format: Hardback Book
Release Date: 04 Dec 2017
Author: Stuart Orr
Sku: 3372957
Catalogue No: 9781138638952
Category: Business Leadership & Management
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