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This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.
Ideal for readers interested in business leadership & management.
Title: Cult of Analytics
Format: Hardback Book
Release Date: 07 Dec 2015
Author: Steve Jackson
Sku: 3372887
Catalogue No: 9781138837980
Category: Business Leadership & Management
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