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Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u
Ideal for readers interested in business leadership & management.
Title: Airline Marketing and Management
Format: Hardback Book
Release Date: 07 Jul 2011
Author: Stephen Shaw
Sku: 3372870
Catalogue No: 9781409401476
Category: Business Leadership & Management
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