Explores the management issues faced by architects, architectural technologists and surveyors in a competitive marketplace and the practices that should be adopted to enable them to compete effectively. The book is split into four main sections. Section one sets the background to the profession. It looks at how architectural management is evolving and the evironment in which the profession sits. Section two looks at the assets of a practice, that is the people and information, and business strategies. Section three covers the practice of architectural management and looks at all the main management issues: managing projects, design, quality and construction. Finally, section four defines competitive advantage for a design practice, shows how to achieve it and how to promote the company.