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Consumer Research

Stephen Brown
Paperback Book  |  Business Leadership & Management  |  18 Dec 2004
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Consumer Research/Product Detail/Business Leadership & Management
$37.59  was $46.99

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This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.

Title: Consumer Research

Format: Paperback Book

Release Date: 18 Dec 2004

Author: Stephen Brown

Sku: 3372806

Catalogue No: 9780415173179

Category: Business Leadership & Management


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