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Motherhoods, Markets and Consumption

Stephanie O'Donohoe
Paperback Book  |  Business Leadership & Management  |  04 Aug 2016
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This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.

Title: Motherhoods, Markets and Consumption

Format: Paperback Book

Release Date: 04 Aug 2016

Author: Stephanie O'Donohoe

Sku: 3372782

Catalogue No: 9781138206106

Category: Business Leadership & Management

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