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This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.
Ideal for readers interested in business leadership & management.
Title: Motherhoods, Markets and Consumption
Format: Hardback Book
Release Date: 20 Sep 2013
Author: Stephanie O'Donohoe
Sku: 3372781
Catalogue No: 9780415516495
Category: Business Leadership & Management
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