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This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.
Ideal for readers interested in business leadership & management.
Title: Frugal Innovation and the New Product Development Process
Format: Hardback Book
Release Date: 17 Jan 2019
Author: Stephanie B.M. Cadeddu
Sku: 3372776
Catalogue No: 9780367029319
Category: Business Leadership & Management
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