fbcc
i-logoSign In / Register
MENU
0

Existing Members

Email *
Password *

Forgotten password? Click here.

New to Sanity?

Register
   SHOP BY DEPARTMENT   

Frugal Innovation and the New Product Development Process

Stephanie B.M. Cadeddu
Hardback Book  |  Business Leadership & Management  |  17 Jan 2019
★ ★ ★ ★ ★
★ ★ ★ ★ ★
No reviews yet Write A Review
Description Details
Frugal Innovation and the New Product Development Process/Product Detail/Business Leadership & Management
$243.99  was $304.99

In Stock at Supplier. Ships within 5-10 Business Days.

244 ELITE Points earned with this purchase! Earn 250 for a $10 Reward!
Not an ELITE Member? Join ELITE here

Up to 50% Off Selected Books

Buy Now & Pay Later With

PayPal Afterpay Zip Klarna
Shipping - See delivery options.
Postcode:
Quantity:
 
SEE MORE IN:
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

Title: Frugal Innovation and the New Product Development Process

Format: Hardback Book

Release Date: 17 Jan 2019

Author: Stephanie B.M. Cadeddu

Sku: 3372776

Catalogue No: 9780367029319

Category: Business Leadership & Management

customer promise
sanity icon Help you find exactly what you are looking for, even if you aren't sure yourself!
sanity icon Track down the hard to find as quickly as possible - if it's available, we will get it!
sanity icon Deliver fast and friendly service to every customer.
sanity icon Provide you with the hottest, the latest and a great range.
sanity icon And if you're not satisified, you can exchange or with a receipt, get your money back - no questions asked!