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This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. This ground breaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.
Ideal for readers interested in business leadership & management.
Title: The ROI of Pricing
Format: Hardback Book
Release Date: 17 Jan 2014
Author: Stephan Liozu
Sku: 3372772
Catalogue No: 9780415833790
Category: Business Leadership & Management
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