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Customer Loyalty Programmes and Clubs

Stephan A. Butscher
Hardback Book  |  Business Leadership & Management  |  12 Mar 2004
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Customer Loyalty Programmes and Clubs/Product Detail/Business Leadership & Management
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For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.

Title: Customer Loyalty Programmes and Clubs

Format: Hardback Book

Release Date: 12 Mar 2004

Author: Stephan A. Butscher

Sku: 3372769

Catalogue No: 9780566084515

Category: Business Leadership & Management

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