This book seeks to address the lack of research into earlier intra-organizational phases in the development process by revealing how the development of new ideas and practices takes shape in consultancies. To provide more insight into different aspects of knowledge-based innovation in consultancies, the book draws on and integrates literature from diverse relevant fields, with institutional and practice-based perspectives. The research presented in this book concentrates on empirically studying how knowledge entrepreneurs seek to develop commercially viable ideas and practices that could have a significant impact on management and organizational praxis.