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This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.
Ideal for readers interested in business leadership & management.
Title: Base of the Pyramid Markets in Affluent Countries
Format: Paperback Book
Release Date: 31 May 2021
Author: Stefan Gold
Sku: 3372750
Catalogue No: 9781032008790
Category: Business Leadership & Management
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