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Strategic Brand Management and Development

Sotiris T. Lalaounis
Paperback Book  |  Business Leadership & Management  |  31 Dec 2020
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Strategic Brand Management and Development/Product Detail/Business Leadership & Management
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This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.

Title: Strategic Brand Management and Development

Format: Paperback Book

Release Date: 31 Dec 2020

Author: Sotiris T. Lalaounis

Sku: 3372723

Catalogue No: 9780367338756

Category: Business Leadership & Management

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