Learn how to use field research to bring essential people-centred insights to your information design projects. If you’re unsure about field research and how it might fit into a project, this book is for you. This text presents practical, easy- to-follow instructions for planning, designing, and conducting a field study, as well as guidance for making sense of field data and translating findings into action. Over 80 illustrations and 5 real-world case studies bring key principles and methods of field research to life. Whether you are designing a family of icons or a large-scale signage system, an instruction manual or an interactive data visualization, this book will guide you through the necessary steps to ensure you are meeting people’s needs.