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The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.
Ideal for readers interested in business leadership & management.
Title: Luxury and Fashion Marketing
Format: Paperback Book
Release Date: 01 Aug 2022
Author: Satyendra Singh
Sku: 3372430
Catalogue No: 9780367650834
Category: Business Leadership & Management
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