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The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.
Ideal for readers interested in business leadership & management.
Title: Luxury and Fashion Marketing
Format: Hardback Book
Release Date: 07 Dec 2020
Author: Satyendra Singh
Sku: 3372429
Catalogue No: 9781138576438
Category: Business Leadership & Management
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