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Consumer Behaviour and Social Network Sites

Sarah Zaraket
Paperback Book  |  Business Leadership & Management  |  01 Aug 2022
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Consumer Behaviour and Social Network Sites/Product Detail/Business Leadership & Management
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This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it.

Title: Consumer Behaviour and Social Network Sites

Format: Paperback Book

Release Date: 01 Aug 2022

Author: Sarah Zaraket

Sku: 3372411

Catalogue No: 9780367532864

Category: Business Leadership & Management


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