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The New Consumer Psychology

Sang Min Leo Whang
Paperback Book  |  Business Leadership & Management  |  03 Nov 2015
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The New Consumer Psychology/Product Detail/Business Leadership & Management
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The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. Its content will definitely inspire marketing strategies and market effectiveness.

Title: The New Consumer Psychology

Format: Paperback Book

Release Date: 03 Nov 2015

Author: Sang Min Leo Whang

Sku: 3372371

Catalogue No: 9781138898936

Category: Business Leadership & Management

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