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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.
Ideal for readers interested in business leadership & management.
Title: A Handbook of Corporate Communication and Public Relations
Format: Hardback Book
Release Date: 22 Apr 2004
Author: Sandra Oliver
Sku: 3372362
Catalogue No: 9780415334198
Category: Business Leadership & Management
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