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This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.
Ideal for readers interested in business leadership & management.
Title: Impact of e-Commerce on Consumers and Small Firms
Format: Paperback Book
Release Date: 14 Aug 2020
Author: Salvatore Zappala
Sku: 3372315
Catalogue No: 9780367593841
Category: Business Leadership & Management
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