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Market Segmentation Success

Sally Dibb
Hardback Book  |  Business Leadership & Management  |  03 Mar 2008
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Market Segmentation Success/Product Detail/Business Leadership & Management
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Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.

Title: Market Segmentation Success

Format: Hardback Book

Release Date: 03 Mar 2008

Author: Sally Dibb

Sku: 3372304

Catalogue No: 9780789029171

Category: Business Leadership & Management


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