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Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.
Ideal for readers interested in business leadership & management.
Title: Market Segmentation Success
Format: Hardback Book
Release Date: 03 Mar 2008
Author: Sally Dibb
Sku: 3372304
Catalogue No: 9780789029171
Category: Business Leadership & Management
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