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Inside Consumption

S. Ratneshwar
Hardback Book  |  Business Leadership & Management  |  11 Aug 2005
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Inside Consumption/Product Detail/Business Leadership & Management
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Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.

Title: Inside Consumption

Format: Hardback Book

Release Date: 11 Aug 2005

Author: S. Ratneshwar

Sku: 3372274

Catalogue No: 9780415341936

Category: Business Leadership & Management

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