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Storytelling in Marketing and Brand Communications

S M A Moin
Hardback Book  |  Business Leadership & Management  |  12 Jul 2024
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Storytelling in Marketing and Brand Communications/Product Detail/Business Leadership & Management
$218.39  was $272.99

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Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. 

Title: Storytelling in Marketing and Brand Communications

Format: Hardback Book

Release Date: 12 Jul 2024

Author: S M A Moin

Sku: 3372269

Catalogue No: 9781032689425

Category: Business Leadership & Management

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