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It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder. It is also an important book for their organizations; particularly those that struggle to understand and give the requisite support and emphasis to the role of marketing in developing the new products, new markets and new strategies that lie at the heart of business renewal.
Ideal for readers interested in business leadership & management.
Title: Marketing in the Boardroom
Format: Hardback Book
Release Date: 19 Apr 2017
Author: Ruth Saunders
Sku: 3372257
Catalogue No: 9781138281790
Category: Business Leadership & Management
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