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Managing Innovation and Cultural Management in the Digital Era

Rua-Huan Tsaih
Hardback Book  |  Business Leadership & Management  |  16 Feb 2016
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Managing Innovation and Cultural Management in the Digital Era/Product Detail/Business Leadership & Management
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This book examines the National Palace Museum’s efforts to combine its expertise in museum service with a digitalized platform. It analyses the research results of surveys conducted by the National Science Council and aims to inform readers of digital establishment and service innovations from an organization’s perspective as well as the necessities of technological and managerial implementation. The development process of new digital contents and IT-enabled services of NPM would be a very useful benchmark for museums and the brick-and-mortar industries in Taiwan and the world.

Title: Managing Innovation and Cultural Management in the Digital Era

Format: Hardback Book

Release Date: 16 Feb 2016

Author: Rua-Huan Tsaih

Sku: 3372218

Catalogue No: 9781138885141

Category: Business Leadership & Management


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