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This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.
Ideal for readers interested in business leadership & management.
Title: Organizational Design for Marketing Futures
Format: Hardback Book
Release Date: 10 Apr 2018
Author: Roy Hayhurst
Sku: 3372207
Catalogue No: 9780815370055
Category: Business Leadership & Management
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