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This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.
Ideal for readers interested in business leadership & management.
Title: Mapping Out Marketing
Format: Paperback Book
Release Date: 17 May 2018
Author: Ronald Hill
Sku: 3372154
Catalogue No: 9781138082236
Category: Business Leadership & Management
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