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The Foundations of Marketing Practice

Ronald Fullerton
Paperback Book  |  Business Leadership & Management  |  12 Dec 2019
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The Foundations of Marketing Practice/Product Detail/Business Leadership & Management
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During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources

Title: The Foundations of Marketing Practice

Format: Paperback Book

Release Date: 12 Dec 2019

Author: Ronald Fullerton

Sku: 3372145

Catalogue No: 9780367871529

Category: Business Leadership & Management

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